With several months of planning behind them, Cruise and Maritime Voyages (CMV), announced the itinerary for their exclusive Mexico cruise service that will set sail on February 3, 2019 from Acapulco. British based cruise operator, CMV Travel & Leisure Group Limited is pleased to announce the deployment of the 46,052 grt Magellan to the pacific Coast of Mexico for the Winter 2019 launch of their new cruise series aimed exclusively at the Mexican domestic market.
MAGELLAN CRUISE SHIP
The Magellan, is a beautiful cruise ship that has the capacity for 1,250 people in its 726 cabins. It will travel the Mexican Pacific visiting the ports of Acapulco, Los Cabos, Mazatlan, Puerto Vallarta, and Manzanillo.
Magellan will begin operations on February 3rd with an introductory debut season of eight seven-night cruises. The season is leaving from Acapulco every Sunday and Manzanillo every Friday with the season finishing on March 31, 2019.
Christian Verhounig, CEO explained, “CMV specialise in the development of dedicated source markets having successfully established markets and programs in the UK & Ireland, Germany, Australia and France. CMV will currently be the only exclusive Mexican cruise product available on the domestic leisure market. The Mexican market offers great potential and we plan to extend the season in 2020. This exciting new initiative is part of the Group’s continued strategic international development plan in achieving our longer-term growth objectives”.
Itinerary
The Mexico Cruise itinerary will include calls to Manzanillo and Cabo San Lucas in the Baja California peninsula plus two days at sea. Acapulco will be the primary gateway port serving the region of Guerrero and Mexico City. Both Mazatlan & Puerto Vallarta, apart from being transit calls will also provide secondary gateway ports to the cities of Guadalajara, Leon and the northern Mexico States.
John Dennis, Vice President Sales & Marketing of the CMV North American Fort Lauderdale based sales office will assume responsibility for the Mexican operation. The maiden season will have a capacity of 10,000 passengers.
John Dennis explained, “Following extensive development work over the past year which has involved numerous visits and meetings with many of the key stakeholders and Government officials, I am delighted that the Board have sanctioned this exciting and ground breaking new venture. We will be opening a dedicated sales office in Mexico City. We also officially launced Cruceros Marítimos Vacacionales and the debut 2019 Magellan program during Q1-2018. The big trade launch events were help in Mexico City, Acapulco, Guadalajara and Mazatlan, at the 2018 “Tianguis Turistico” the most important event of the tourism sector in Mexico.”
John added, “The marketing strategy will include national consumer press and on line digital campaigns. We will back them up by a strong PR and social media presence and the appointment of key trade partners supported by cooperative promotions. A dedicated Spanish language brochure, website and on-line booking facility will be unveiled during the launch.”
FARES AND BOOKING FOR MEXICO CRUISE
Special introductory fares for the Mexico Cruise series will be available with great deals for children. Also just a 25% single supplement for the solo traveler market. Attractive honeymoon packages plus group deals offering further savings, free places and other benefits, will also be available.
Chris Coates, Group Commercial Director added, “With the recent growth of domestic tourism in Mexico we firmly believe that the market conditions are now suited to the launch. We offer an authentic Mexican cruise product, multi-resort and vacation experience. The product will be very much tailored to Mexican tastes and aspirations. We believe that Magellan’s quality, size and bed configuration makes her ideally suited to this business. We will focus very much on the domestic home market and developing a product for Mexico.”
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